BEYOND THE SKY STARGAZING
BRANDING | CREATIVE DIRECTION | PHOTOSHOOT | VIDEOSHOOT | WEBSITE DESIGN
Positioning Beyond the Sky Stargazing As Australia’s Leading Stargazing Experience
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When Branioc came to DG Dreams, the experience was already extraordinary.
The knowledge was deep.
The sense of awe was real.
The vision was expansive.
But the brand hadn’t yet caught up.
Operating as Coonabarabran Stargazing, the business was rooted in location, clear, but limiting. While the tours were immersive and powerful, the brand and digital presence felt restrained. The depth of the experience wasn’t translating online.
The experience carried weight.
The perception of the brand did not.
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We began at the source. Not with colours. Not with a website.
But with the story.
We uncovered the deeper vision driving Beyond the Sky Stargazing, a mission grounded in curiosity, education, and a desire to expand beyond a single location.
From there, the evolution began with the name itself. From Coonabarabran Stargazing, anchored in geography to Beyond the Sky Stargazing, anchored in expansiveness.
But story doesn’t live in words alone.
It had to be seen. Felt. Experienced.
A storytelling-led photoshoot and videoshoot became central to the transformation, capturing the scale of the night sky, the intimacy of shared discovery, and the authority behind the experience.
The visuals were designed to immerse. To position. To elevate.
From there, we shaped a refined identity and immersive website that carried that same depth, aligning tone, structure, and visual language with the real-life experience.
Every element intentional. Every touchpoint aligned.
The experience didn’t change. The perception did.
And with that shift, Beyond the Sky stepped into its next chapter, positioned not just as a local tour, but as a nationally recognised experience brand.
THE OUTCOME
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PRIMARY LOGO
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SECONDARY LOGO
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COLOUR PALETTE
The Cinematic Brand Film
To bring Beyond the Sky Stargazing to life, we created a cinematic promotional film, capturing the scale of the night sky, the authority behind the experience, and the quiet awe that defines every tour.
PHOTOSHOOT
Visuals designed to make the experience felt, not just seen.
BEYOND THE SKY STARGAZING NEW WEBSITE
BEYOND THE SKY STARGAZING OLD WEBSITE
CLIENT REVIEW
DG Dreams recently designed the website for my business, Beyond The Sky Stargazing, and I couldn’t be happier with the result.
From the very beginning, Rajii made the whole process feel easy and collaborative. She really listened to what I wanted—something that captured the wonder and calm of stargazing, but still felt professional and clear for visitors. She asked thoughtful questions, offered great suggestions, and never made me feel rushed or overwhelmed by technical details.
The finished website shares our stories perfectly. It’s visually beautiful, simple to navigate, and works brilliantly on phones and laptops, which is important for my guests who are often booking on the go. Since the launch, people have specifically commented on how nice the site looks and how easy it is to find information and make bookings.
What stood out most was how responsive and patient Rajii was. Any time I had a change or new idea, she took it on board quickly and helped refine it. It really felt like she cared about getting it right, not just getting it done.
I’m genuinely grateful for the work DG Dreams and especially Rajii put into this project, and I’d strongly recommend them to anyone looking for a web designer who combines skill, creativity, and a personal touch. Rajii, I can't thank you enough for all of the hard work and time you put into bringing my vision to life.
Branioc
Founder of Beyond the Sky Stargazing
